Obstacle Mud Runner - Issue 7

obstaclemudrunner.co.uk 36 ForEliteAtheletes toFunRunners HEALTH : SNACKS advertorial You can find recipe tips and more information about Munchy Seeds at www.munchyseeds.co.uk Nutritious snack brand Munchy Seeds launches a new format shaker-style pot, and moves all their snack packs in to new display outers in smaller case sizes designed for independents. The new packaging from Munchy Seeds has been designed with retailers in mind: it’s eye-catching, colourful, cost-effective and convenient. The new 140g shaker pot is a taller, slimmer pack format, more convenient for sprinkling seeds over breakfast or lunch meals, as well as snacking, and with significantly more visual impact on retailers shelves. Initially they will be available in four top selling flavours: Honey Seeds, Super Berry, Chilli Bites and Omega Sprinkles, with other flavours being rolled out in 2018. The new pots will replace the current 200g tubs with a lower recommended retail price under £3. The full range of Munchy Seeds 25g snack packs is to be relaunched in new, high impact outers for display on shelf. The new look range now comes in a smaller 12 unit case size in place of the previous 24 unit case size, specifically designed for independent retailers; the smaller case size means a lower case price making it easier for retailers to stock the range. The Munchy Seeds snack pack range includes savoury, sweet and chocolate-coated seeds and now features Munchy Seeds Choccy Ginger, previously only available in a 50g bag but now joining the lower priced 25g snack pack range. Husband and wife team Lucinda and Crispin Clay have been roasting and blending delicious seeds in Suffolk for over 18 years. The family-run business is dedicated to producing great tasting products using high quality ingredients, inspired by Lucinda’s grandmother’s original recipes. Lucinda Clay commented “We’ve refreshed our range, specifically with our retail customers in mind to help lower price points in store and make healthy snacking more convenient for our customers. The new colourful packs and smaller case sizes are designed to drive sales and champion toasted seeds as a great nutritious addition to your diet.’’ Munchy Seeds shakes up packaging It’s out with the old and in with the new