19 FUEL : VOOM Who are We are delighted to announce a brand-new partnership between OMRM and VOOM NUTRITION. Fuelling and recovering the race-team for the season ahead. Sports energy brand VOOM have been creeping into kit bags and rucksacks over the past couple of years, and now VOOM have teamed up with OMRM race team! Who are VOOM? Based on the edge of the Lake District, the team behind the brand undertook a two-year mission to provide a tasty, portable and stomach-friendly alternative to sports gels, with twice the energy and zero mess. Drawing on core expertise from 20 years working in nutrition product development, the key areas of palatability, portion control, energy delivery, stomach comfort and handiness were considered. VOOM Pocket Rocket energy bars deliver on every level – launched in summer 2019 the feedback has been extremely positive! The solid-form bars come in four chunks and have a melt in the mouth texture making them easy-touse and super-fast acting. The versatile range also includes electrolyte drinks for improved hydration, protein products to aid recovery and get the most from your training and competition and endurance energy bars. For those in OCR or multisport, the versatility of VOOM’s products is perfect! VOOM always prioritises stomach comfort and palatability – what’s the point in taking on the best energy product if it’s an ordeal to eat, or it ruins your day with stomach upset? VOOM believes athletes of all levels should be able to enjoy taking on energy with great-tasting products that deliver on every level. What makes Pocket Rockets different to gels or other energy bars? The speed and efficiency of energy delivery is paired with the convenience of a portable and mess-free bar. With twice the energy of most gels Pocket Rockets are easier to use and faster acting! The solid-form bars come in four bite-sized chunks so you can take on energy as and when you need it, we recommend one piece every 15 mins. The melt in the mouth texture of each chunk makes them easy-to-use, even at faster paces. The texture also means glucose can be absorbed through the gums, getting to the muscles quicker than energy gels which are wholly absorbed in the small intestine, sometimes resulting in tummy upset. Both the portionability and the texture of the product contribute to improved stomach comfort by reducing the concentration of carbohydrates in the stomach at any one time. With 40 grams of carbohydrate per bar with stomach comfort and a range of refreshing fruity tastes from freeze-dried fruit, what’s not to love? Pre Workout The Beta Blast Pocket Rocket is ideal before competition or high intensity sessions. Each bar contains 40 grams of fast-acting carbs to top up energy supplies, 150mg of caffeine to prime the body and focus the mind plus 2g of Beta Alanine (the practical required dose) to fight lactic acid build up - push harder for longer! *Most traditional energy gels. VOOM – The Challenge continued...
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