Obstacle Mud Runner - issue 11

ForEliteAtheletes toFunRunners obstaclemudrunner.co.uk 42 FOOTWEAR : REVIEW Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe. In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to; n reduce total energy loss at the ankle joint where most energy is expended n improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability 3 n feel like a new running experience Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running. “The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.” Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS’ new energy- saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn. Yasuhito Hirota, ASICS President and COO said METARIDE™ demonstrates ASICS’ commitment to continue to accelerate how runners move through cutting-edge product and services. “We believe this new technology has the potential to disrupt the world of long-distance running. Our athletes and runners have told us that METARIDE™ is already transforming how they train, race, run and recover. This is just the beginning of a new era for ASICS as we bring the best innovations to our fans while attracting a new generation of runners.” Runners will be able to put the new shoe to the test with the WIN THE LONG RUN™ program, coming soon to the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone. To download the RUNKEEPER™ app and get started visit: www.runkeeper.com TECHNOLOGY OVERVIEW METARIDE™ features no less than six proprietary technologies and new circular upper: n FLYTEFOAM™ 4 : durable lightweight midsole for cushioning and responsiveness n FLYTEFOAM™ Propel 5 : midsole foam to enhance responsiveness in toe-off n Rearfoot GEL™ technology: cushioning system to improve shock attenuation during heel impact n GUIDESOLE™ 6 technology: new soft curved sole with stiff forefoot to reduce ankle flexion n 3D GUIDANCE LINE™ technology 7 : evolved GUIDANCE LINE™ to shift centre of mass and help leg swing n ASICS grip sole: new outsole for traction and durability n METACLUTCH™ technology: optimized external heel counter for premium fit and flexibility n KNIT UPPER: knit material upper for support and breathability and new eyelet structure to optimize shoelace tension and fit The technologies work together to optimize efficiency at all three stages of the gait cycle to deliver the feeling of effortless motion: 1 A combination of FLYTEFOAM™ and GEL™ technologies placed in the midsole enhance responsiveness and reduce muscle fatigue during heel impact FLYTEFOAM™, FLYTEFOAM™ Propel, and rearfoot GEL™ technologies 2 A new sole delivers optimal curvature, reducing ankle movement and giving a smooth, effortless running motion while providing traction GUIDESOLE™ technology, 3D GUIDANCE LINE™ technology, and ASICS grip sole 3 The unique construction places the shoe’s center of mass toward the rearfoot, helping the runner swing through each stride quickly and easily GUIDESOLE™ technology, 3D GUIDANCE LINE™ technology, ASICS grip sole, METACLUTCH™ technology, KNIT UPPER and eyelet www.asics.com RRP: £220 ...continued 1.Combined reduction of up to 19.1% in energy loss during shock attenuation and propulsion against conventional shoes in the category. Research conducted by Progressive Sports Ltd based at Loughborough University UK, November 2018 2. GUIDESOLE™. Patent Pending (PCT) 3.Research conducted by ASICS Institute of Sports Science, Kobe, Japan, November 2018 4. FLYTEFOAM™: Patent Pending (PCT) 5. FLYTEFOAM™ Propel: Patent Pending (US, EP, AU) and Patent (JP5719980) 6. GUIDESOLE™ technology: Patent Pending (PCT) 7. 3D GUIDANCE LINE™ technology: Patent Pending (PCT)