Obstacle Mud Runner - issue 11

floating on foam... 01732 452404 ForEliteAtheletes to FunRunners 33 FOOTWEAR : CLOUDTEC® Let’s get it For nine years, Swiss sports brand On has inspired the running scene with its unique CloudTec® technology. Now, the company announces its latest industry disrupting innovation with the launch of the Cloudswift performance running shoe, the first shoe to feature On’s new Helion™ superfoam. The Helion foam combines properties other foams can’t, delivering durability and rebound at a previously impossible level. Since no other foam was able to offer what we wanted, we decided to build our own. The unique new On Helion™foam is formed of a special structure fusing stable, hard elements and softer, elastic segments. This enables greater durability without adding weight and more rebound without sacrificing cushioning. Thanks to its temperature resistance capability, the cushioning stays premium – no matter if it’s cold or warm outside. Its enduring energy-return properties offer protection from the road and performance for the run. “’No compromises’ was the mantra when we set out to create this new superfoam,” explains Olivier Bernhard, On Co Founder and multiple Ironman champion. “As a runner, you need your shoe to perform at its best so you can too. You won’t say yes to second best. Helion™ is a lighter, softer, and more agile foam for a ride that feels more alive every step of the run.” The all-new Cloudswift is made for urban runners who like to keep their shoes light and swift yet still have superior cushioning and road protection. While newly shaped Cloud elements on the sole collapse diagonally to increase horizontal cushioning, durable rubber reinforcements provide enhanced traction. In the forefoot, Cloud elements connect at the central channel for a more directional push-off without energy loss. Available in Denim/Midnight, Rock/Slate and Rust/ Rock for men and Plum/Dawn, Glacier/White and Teal/ Storm for women. Who is On? On is a young Swiss sports company based in Zurich, Portland (Oregon, USA), Tokyo, Berlin, Shanghai, São Paulo and Melbourne. It has one simple mission: make running fun. A team of sports scientists, world-class athletes and designers spearhead this mantra. On is the fastest growing running shoe brand on planet Earth and is winning technology and design distinctions all over the world. On’s elite athletes win World Championships, bring home Olympic medals and beat world records. On’s radically new running technology CloudTec™ is patented worldwide. Eight years after market launch, On is available at more than 5,000 specialist running stores and over 50 countries in Europe, North America, South America and Asia – Pacific. www.on-running.com Swiss sports brand On develops a new cushioning innovation – the specially developed Helion™ foam.